Sharing Promotion Strategy Visit between Unud Postgraduate and UIN Sunan Ampel Surabaya

• Posted by: Admin
• Selasa, 2 Desember 2025
• Has been read 34 time(s)

Denpasar, December 2, 2025 – The Postgraduate Program at Udayana University (Unud) received a visit from the Postgraduate Program at Sunan Ampel State Islamic University (UIN) Surabaya for the purpose of sharing promotion strategies. This event, held in room 3.07 of the Unud Postgraduate Building, aims to share experiences and strategies for promoting study programs and attracting prospective students.

In his remarks, Prof. I Nyoman Suprapta Winaya, S.T., M.A.Sc., Ph.D, Director of the Udayana University Graduate School, expressed his gratitude for the visit from UIN Sunan Ampel. He highlighted crucial issues related to promotion strategies, particularly in attracting prospective students to less popular study programs. "One of the keys to success is to always update activity news on our website and social media," he said.

In addition, the Director of Postgraduate Studies at Unud also emphasized the importance of word-of-mouth promotion and holding seminars in various regions, involving various stakeholders and local communities. "Not only to attract prospective students, the promotion we are doing also serves as a medium to disseminate the research results of Postgraduate lecturers," he added. Equally important, collaboration with other universities is also part of the strategy to expand the promotion network. He also added that Bali, as an attractive location, is also used as a selling point in promotions. "The beauty of Bali is also one of the attractions we highlight to attract prospective students," he said.

Prof. Masdar Hilmy, S.Ag., M.A., Ph.D, Director of Postgraduate Studies at UIN Sunan Ampel Surabaya, expressed his happiness at the warm welcome from the Postgraduate Program at Unud. "This is our second visit, and we hope it won't be our last. We hope to establish further cooperation with the Postgraduate Program at Unud," he said.

He also discussed the challenges faced by UIN Sunan Ampel in dealing with numerous competitors offering similar study programs. "Our strategy is to find a niche so we can remain winners in the hearts of the community," he continued.

Some concessions of concern to UIN Sunan Ampel, such as tuition fee discounts and classes outside of working hours, were also discussed on this occasion. Nevertheless, the Director of Postgraduate Studies at UIN Sunan Ampel revealed that the BLU (Public Service Agency) financial system still cannot accommodate some of these needs.

He also emphasized that the promotion strategies implemented by UIN Sunan Ampel are not much different from those used by the Postgraduate Program at Unud, namely thru the speed of updating news about activities on the website and social media. "The results of this visit will be discussed upon our return to Surabaya to bring about better changes," he said.

The event continued with a discussion between the two relevant institutions regarding the promotion strategies that had been implemented. This discussion aims to exchange information and experiences in managing promotions to increase the attractiveness and number of prospective students for study programs at each university.

This visit is expected to strengthen the relationship between Unud's Graduate School and UIN Sunan Ampel, as well as open opportunities for further collaboration, for the advancement of higher education in Indonesia. (bmp)